The Advisory Board

Liseli Sitali

Liseli Sitali is Head of Brand & Campaign Marketing at VAHA, an emerging fitness and sports tech brand that exists to help people lead fitter and healthier lifestyles. Over the last ten years, Sitali has been working in the sports and media industries where she’s gained a wealth of experience in planning and managing marketing campaigns, athlete and brand partnerships for an array of world-renowned businesses such as Ferrari, The Wall Street Journal, Lucozade Sport, Under Armour and DAZN working across the UK, North and South America, Asia and Africa.

In 2020 Sitali found In Her Corner, a podcast dedicated to celebrating and empowering women working at every level of sport on and off the field. Its mission is to make the sports industry more accessible and appealing by shining a spotlight on women making waves across all levels of sport. Through sharing and celebrating the success of these women, In Her Corner, hopes to inspire more women to progress and thrive.

A keen linguist, Sitali speaks Bemba, English, French, and Italian and has lived and worked in over 35 different countries. Sitali is also serving in Board Member roles with Leaders in Sport and the Professional Body of Sports Leadership (PBSL), which she was appointed to in order to help shape diversity, equality and inclusion strategies for both organisations, particularly in relation to their influence across the wider sports industry. Outside of her professional work, Sitali serves as an Advisory Board for Facing History and Ourselves UK, an educational anti-racism charity supporting teachers and students in standing up to bigotry and hate.

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